{"docs":[{"id":"645ce9663e40df0cb204d1cb","meta":{},"_status":"published","createdAt":"2023-05-11T13:11:02.209Z","updatedAt":"2023-05-11T13:21:30.549Z","categories":[{"id":"6421be72bfdec68861f8d5fa","title":"Conferences","slug":"conferences","createdAt":"2023-03-27T16:04:02.303Z","updatedAt":"2023-03-27T16:04:02.303Z"}],"content":[{"children":[{"text":"Featuring Production Park’s Lee Brooks, Academy of Live Technology’s Rachel Nicholson, Backlash Production’s Jamal Chalabi and TAIT’s Nicole Henson, led by Production Park's Robin Cramp. Here’s what they had to say… "}]},{"children":[{"text":"“It’s now a completely different landscape. The old rock and roll culture is changing.”","bold":true}]},{"children":[{"text":"Jamal Chalabi has over 30 years experience managing tours and acts like Yungblud, Massive Attack, James Bay, Tom Jones, and Avicii. In that time he said, “before there was no book, no guidance or even health and safety. Everything happened through word of mouth and jobs were quite protective. People didn’t share contacts. It was unhealthy – the hours, the bullying, the rock and roll attitude. But it’s beginning to feel much more open now. There’s more inclusivity – it needed to change and it’s starting to change, especially post-covid.”"}]},{"children":[{"text":"“We need to create opportunities for young people to try things in their formative years.”","bold":true}]},{"children":[{"text":"Part of that change involves industry-focused education and awareness of what careers are out there. Rachel Nicholson is the head of Academy of Live Technology and said, “There’s a long-term issue of how we get new people into the industry. There’s a lot of reliance on independent charities and organisations like theatres to expose people to these kinds of careers. When these lose funding or close, we lose those first opportunities that often light the spark. There’s a critical period between 12 - 16 years where if there’s no chance to try something, young people (especially girls) think it’s not for them.”"}]},{"children":[{"text":"“We can now advocate that the industry is stronger than ever and the careers are there.”","bold":true}]},{"children":[{"text":"And that spark of early interest is needed for people to understand there are valuable careers attached to the things they love. This lack of awareness is part of the reason there’s a huge skills gap – there aren’t enough people coming into the industry."}]},{"children":[{"text":"Nicole Henson from TAIT, is also a former student of the Academy of Live Technology, and she said, “It wasn’t until starting at ALT that the idea of working not on the stage, but behind or at the side, was a thing. Not having exposure to the people who work in the technical roles puts blinders on you and the opportunities that are available. Studying Live Events Production allowed someone like me – who knew they wanted to be in this industry, but not what they could actually do – to explore all the different kinds of roles available.”"}]},{"children":[{"text":"It's a collective effort to help make people aware of what’s out there, as Rachel said, “The creative industries is one of the fastest growing industry, with a bigger economic contribution than UK automotive, aerospace, life sciences and oil and gas sectors combined. We need to take some responsibility for telling the different stories.”"}]},{"children":[{"text":"Production Park’s founder Lee Brooks spoke about how it’s so positive to be facing challenges that are about growth, “going from three years ago where there were no jobs, to what’s now a healthy industry that needs more people to fulfil the jobs.”"}]},{"children":[{"text":"He continued, “The coronation demonstrated the profile of our industry from the drones to the stage production and crowd management. It’s a UK-wide story of talent pools, but how can we reinforce that to keep it going? There’s a huge export opportunity here.”"}]},{"children":[{"text":"“Our industry is so important. It defines our culture and who we are as a society. Live events and music crosses boundaries and brings people together.”","bold":true}]},{"children":[{"text":"One way we can reinforce talent pools is by protecting the gig economy, since a huge portion of this industry are freelance. Jamal suggested, “Legislation is very important to this. The wider industry didn’t really look after anyone during covid. We feed a huge number of industries – record production, film, television… The live industry is an absolute commodity and the bigger industries need to be feeding downstream to support the industry.”"}]},{"children":[{"text":"Ending on an important message, Jamal said, “Our industry is so important. It defines our culture and defines who we are as a society. You saw people getting very polarised during the pandemic. Live events and music crosses boundaries and brings people together – they cross pollinate. It’s incredibly important in this time now to have this.”"}]},{"children":[{"text":""}]},{"children":[{"text":"For more from Production Park on the importance of investing in live experience\ntalent, read our piece "},{"type":"link","linkType":"custom","url":"  https://www.productionpark.co.uk/news/the-future-is-live-why-now-is-the-time-to-invest-in-live-experience-talent Edit   Remove       https://www.productionpark.co.uk/news/the-future-is-live-why-now-is-the-time-to-invest-in-live-experience-talent","newTab":true,"children":[{"text":"here"}]},{"text":"."}]},{"children":[{"text":"For more about the businesses and organisations behind the pane, go to:"},{"type":"link","newTab":false,"url":"https://www.productionpark.co.uk/news/the-future-is-live-why-now-is-the-time-to-invest-in-live-experience-talent","children":[{"text":""}]},{"text":""}]},{"children":[{"text":""},{"type":"link","newTab":false,"url":"https://www.academyoflivetechnology.co.uk/","children":[{"text":""}]},{"text":""},{"type":"link","newTab":false,"url":"https://www.academyoflivetechnology.co.uk/","children":[{"text":"academyoflivetechnology.co.uk"}]},{"text":""}]},{"children":[{"text":""},{"type":"link","newTab":false,"url":"https://www.taittowers.com/","children":[{"text":"taittowers.com"}]},{"text":""}]},{"children":[{"text":""},{"type":"link","newTab":false,"url":"https://www.backlashproductions.com/","children":[{"text":"backlashproductions.com"}]},{"text":""}]},{"children":[{"text":""},{"type":"link","newTab":false,"url":"https://www.plasaleeds.com/","children":[{"text":"plasaleeds.com"}]},{"text":"\n"}]},{"children":[{"text":"\n\n"}]}],"excerpt":"Better inclusivity and improved wellbeing, more opportunities for young people, legislation for freelancers and greater awareness of what job roles it takes to put on a global production – our panel at Plasa Leeds offered an insightful look at the future of the live experience and entertainment industry.","image":{"id":"645ce9d43e40df0cb204d1f7","alt":"Plasa Leeds 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changing landscape: Plasa panel on what’s next for live industry"},{"id":"64538c64e1f76673ec5f5d27","meta":{"title":"Backstage Academy becomes Academy of Live Technology","description":"Production Park's higher education institute is now called the Academy of Live Technology as part of an exciting process of evolution on campus.","image":{"id":"64539152e1f76673ec5f5f3d","alt":"Academy of Live Technology 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News","slug":"campus-news","createdAt":"2023-05-04T10:48:02.498Z","updatedAt":"2023-05-04T10:48:02.498Z"}],"content":[{"children":[{"text":"From May 2023, Backstage Academy is changing its name to the Academy of Live Technology. The decision to update the name and brand is part of a considered process of evolution to better align with the changing industry, reflecting the institution both as it is today and where it’s heading."}]},{"children":[{"text":"What the Academy of Live Technology teaches goes beyond ‘backstage’ and to the heart of creating live experiences and entertainment. From virtual production to live event design and everything in between, the specialist courses are designed to meet the demands of industry. "}]},{"children":[{"text":"The new name has been chosen to reflect the world students are preparing for. Technology drives our industry forward and is integral to all kinds of job roles – whether it’s using the latest equipment and software to design and deliver experiences, or managing and leading that team."}]},{"children":[{"text":"The Academy of Live Technology represents a place where students not only find their feet in the industry, but feel empowered to have an impact – a place where creative, technical and professional skills all come together to drive the future of industry.","bold":true}]},{"children":[{"text":"The new name and brand come as part of ongoing expansion plans and developments both on and off the campus on Production Park, which includes the development of dedicated spaces for students and social spaces on campus, and curriculum changes as part of ongoing commitment to improve student experience. "}]},{"children":[{"text":"Academy of Live Technology is also opening a second campus at Rock Lititz in the US. "}]},{"children":[{"text":"At both Production Park and Rock Lititz, students are able to access global work opportunities, embedding themselves in the industry from day one and benefitting from award-winning international industry partnerships. The new, global brand will unite the two campuses and create international learning opportunities for students."}]},{"children":[{"text":"The ambition for the Academy of Live Technology remains the same – an institution dedicated to training the next generation of live experience professionals. But the new name reflects the breadth of how this is done. The word ‘live’ embodies the type of experience students have here on campus at Production park – they’re not just learning it, they’re living it. "}]},{"children":[{"text":""}]},{"children":[{"text":"Head to "},{"type":"link","linkType":"custom","url":"https://academyoflivetechnology.co.uk/","newTab":true,"children":[{"text":"academyoflivetechnology.co.uk"}]},{"text":"."}]}],"excerpt":"Higher education institution Backstage Academy was founded on Production Park in 2011, with the aim of training the next generation in live events careers. Since then the industry has been changing at a rapid pace; new creative and immersive technologies are reinventing how we produce live events and experiences. As Production Park and the wider industry evolves, Backstage Academy has recognised the need to evolve with it.","image":{"id":"64538eefe1f76673ec5f5e59","alt":"Academy of Live Technology Logo","filename":"unnamed.jpg","mimeType":"image/jpeg","filesize":362986,"width":2250,"height":1563,"sizes":{"thumbnail":{"width":220,"height":220,"mimeType":"image/jpeg","filesize":6634,"filename":"unnamed-220x220.jpg","url":"https://cms.productionpark.co.uk/media/unnamed-220x220.jpg"},"xsmall":{"width":235,"height":160,"mimeType":"image/jpeg","filesize":5840,"filename":"unnamed-235x160.jpg","url":"https://cms.productionpark.co.uk/media/unnamed-235x160.jpg"},"small":{"width":285,"height":375,"mimeType":"image/jpeg","filesize":11344,"filename":"unnamed-285x375.jpg","url":"https://cms.productionpark.co.uk/media/unnamed-285x375.jpg"},"medium":{"width":360,"height":225,"mimeType":"image/jpeg","filesize":9709,"filename":"unnamed-360x225.jpg","url":"https://cms.productionpark.co.uk/media/unnamed-360x225.jpg"},"large":{"width":600,"height":390,"mimeType":"image/jpeg","filesize":28143,"filename":"unnamed-600x390.jpg","url":"https://cms.productionpark.co.uk/media/unnamed-600x390.jpg"},"post":{"width":600,"height":417,"mimeType":"image/jpeg","filesize":29653,"filename":"unnamed-600x417.jpg","url":"https://cms.productionpark.co.uk/media/unnamed-600x417.jpg"},"xlarge":{"width":835,"height":525,"mimeType":"image/jpeg","filesize":54871,"filename":"unnamed-835x525.jpg","url":"https://cms.productionpark.co.uk/media/unnamed-835x525.jpg"},"full":{"width":1920,"height":1080,"mimeType":"image/jpeg","filesize":227607,"filename":"unnamed-1920x1080.jpg","url":"https://cms.productionpark.co.uk/media/unnamed-1920x1080.jpg"},"fullMobile":{"width":1080,"height":1920,"mimeType":"image/jpeg","filesize":112279,"filename":"unnamed-1080x1920.jpg","url":"https://cms.productionpark.co.uk/media/unnamed-1080x1920.jpg"},"half":{"width":960,"height":1080,"mimeType":"image/jpeg","filesize":94121,"filename":"unnamed-960x1080.jpg","url":"https://cms.productionpark.co.uk/media/unnamed-960x1080.jpg"}},"createdAt":"2023-05-04T10:54:39.202Z","updatedAt":"2023-05-04T10:54:39.202Z","url":"https://cms.productionpark.co.uk/media/unnamed.jpg"},"slug":"backstage-academy-becomes-the-academy-of-live-technology","title":"Backstage Academy becomes the Academy of Live Technology"},{"id":"64416154e1f76673ec5e4751","meta":{"title":"Why now is the time to invest in live experience talent ","description":"The creative industries is growing but so is the gap in skills and talent. We need to address the increasing gap between awareness and opportunity.  ","image":{"id":"644161e6e1f76673ec5e478c","alt":"The entire set for Beyonce's OTRII world tour was designed and built at Production Park","filename":"Beyonce.jpg","mimeType":"image/jpeg","filesize":3836460,"width":6899,"height":4585,"sizes":{"thumbnail":{"width":220,"height":220,"mimeType":"image/jpeg","filesize":13221,"filename":"Beyonce-220x220.jpg","url":"https://cms.productionpark.co.uk/media/Beyonce-220x220.jpg"},"xsmall":{"width":235,"height":160,"mimeType":"image/jpeg","filesize":10412,"filename":"Beyonce-235x160.jpg","url":"https://cms.productionpark.co.uk/media/Beyonce-235x160.jpg"},"small":{"width":285,"height":375,"mimeType":"image/jpeg","filesize":23972,"filename":"Beyonce-285x375.jpg","url":"https://cms.productionpark.co.uk/media/Beyonce-285x375.jpg"},"medium":{"width":360,"height":225,"mimeType":"image/jpeg","filesize":19838,"filename":"Beyonce-360x225.jpg","url":"https://cms.productionpark.co.uk/media/Beyonce-360x225.jpg"},"large":{"width":600,"height":390,"mimeType":"image/jpeg","filesize":44907,"filename":"Beyonce-600x390.jpg","url":"https://cms.productionpark.co.uk/media/Beyonce-600x390.jpg"},"post":{"width":600,"height":399,"mimeType":"image/jpeg","filesize":44900,"filename":"Beyonce-600x399.jpg","url":"https://cms.productionpark.co.uk/media/Beyonce-600x399.jpg"},"xlarge":{"width":835,"height":525,"mimeType":"image/jpeg","filesize":74954,"filename":"Beyonce-835x525.jpg","url":"https://cms.productionpark.co.uk/media/Beyonce-835x525.jpg"},"full":{"width":1920,"height":1080,"mimeType":"image/jpeg","filesize":244321,"filename":"Beyonce-1920x1080.jpg","url":"https://cms.productionpark.co.uk/media/Beyonce-1920x1080.jpg"},"fullMobile":{"width":1080,"height":1920,"mimeType":"image/jpeg","filesize":241550,"filename":"Beyonce-1080x1920.jpg","url":"https://cms.productionpark.co.uk/media/Beyonce-1080x1920.jpg"},"half":{"width":960,"height":1080,"mimeType":"image/jpeg","filesize":143097,"filename":"Beyonce-960x1080.jpg","url":"https://cms.productionpark.co.uk/media/Beyonce-960x1080.jpg"}},"createdAt":"2023-04-20T16:01:42.850Z","updatedAt":"2023-04-20T16:01:42.850Z","url":"https://cms.productionpark.co.uk/media/Beyonce.jpg"}},"_status":"published","createdAt":"2023-04-20T15:59:16.513Z","updatedAt":"2023-04-24T13:10:57.185Z","categories":[{"id":"63481258250dfca6233fea95","title":"News","slug":"news","createdAt":"2022-10-13T13:27:52.849Z","updatedAt":"2022-10-13T13:27:52.849Z"}],"content":[{"children":[{"text":"Mega gigs from the likes of Beyoncé, Taylor Swift and Harry Styles. Game-changing TV production from The Mandalorian. Rihanna’s floating platforms for the Superbowl Halftime Show. Behind each of these experiences is a team that makes it all happen. "}]},{"children":[{"text":""}]},{"children":[{"text":"Working in production is about bringing ideas to life. It could be for live events, global tours, theatre, TV and film, even gaming. And the opportunities of how – and what – you’re bringing to life is rapidly changing. Our industry is growing and evolving; things like automation and technology are reinventing production as we know it, pushing the boundaries of what’s possible. But the future is only as bright as the talent, and our industry is failing to shine. "}]},{"children":[{"text":""}]},{"children":[{"text":"As an industry, we are often used to being behind the scenes, but if we don’t put a spotlight on production, how can we show that these kinds of careers exist to young people? Most of the jobs that keep the industry going are not part of common knowledge at all, resulting in an increasing gap between awareness and opportunity. "}]},{"children":[{"text":""}]},{"children":[{"text":"It's a story that often repeats itself across the creative industries. Ours is a sector that, prior to the pandemic, was growing four times the rate of the UK economy; we contributed more to the economy than aerospace, automotive, life sciences and oil and gas sectors combined. Our output and ideas are world renowned. And yet, the kind of jobs young people can have in this world remains unknown. "}]},{"children":[{"text":""}]},{"children":[{"text":""}],"type":"upload","value":{"id":"6442471de1f76673ec5e5692","alt":"Our own higher education facility offering specialist industry training","filename":"unnamed.png","mimeType":"image/png","filesize":662513,"width":1160,"height":773,"sizes":{"thumbnail":{"url":"https://cms.productionpark.co.uk/media/unnamed-220x220.png","width":220,"height":220,"mimeType":"image/png","filesize":47362,"filename":"unnamed-220x220.png"},"xsmall":{"url":"https://cms.productionpark.co.uk/media/unnamed-235x160.png","width":235,"height":160,"mimeType":"image/png","filesize":34569,"filename":"unnamed-235x160.png"},"small":{"url":"https://cms.productionpark.co.uk/media/unnamed-285x375.png","width":285,"height":375,"mimeType":"image/png","filesize":101696,"filename":"unnamed-285x375.png"},"medium":{"url":"https://cms.productionpark.co.uk/media/unnamed-360x225.png","width":360,"height":225,"mimeType":"image/png","filesize":69026,"filename":"unnamed-360x225.png"},"large":{"url":"https://cms.productionpark.co.uk/media/unnamed-600x390.png","width":600,"height":390,"mimeType":"image/png","filesize":187223,"filename":"unnamed-600x390.png"},"post":{"url":"https://cms.productionpark.co.uk/media/unnamed-600x400.png","width":600,"height":400,"mimeType":"image/png","filesize":191914,"filename":"unnamed-600x400.png"},"xlarge":{"url":"https://cms.productionpark.co.uk/media/unnamed-835x525.png","width":835,"height":525,"mimeType":"image/png","filesize":357570,"filename":"unnamed-835x525.png"},"full":{"url":null,"width":null,"height":null,"mimeType":null,"filesize":null,"filename":null},"fullMobile":{"url":"https://cms.productionpark.co.uk/media/unnamed-1080x1920.png","width":1080,"height":1920,"mimeType":"image/png","filesize":1192313,"filename":"unnamed-1080x1920.png"},"half":{"url":"https://cms.productionpark.co.uk/media/unnamed-960x1080.png","width":960,"height":1080,"mimeType":"image/png","filesize":817051,"filename":"unnamed-960x1080.png"}},"createdAt":"2023-04-21T08:19:41.291Z","updatedAt":"2023-04-21T08:32:56.916Z","url":"https://cms.productionpark.co.uk/media/unnamed.png"},"relationTo":"media"},{"children":[{"text":"At Production Park, investment in the next generation of production drives everything we do – from our own higher education facility offering specialist industry training, to a research and innovation centre dedicated to finding more efficient and sustainable ways of production. We want the UK to be recognised as world-leaders in live experience and entertainment production, but to even begin to achieve this, we need to address the urgency of the talent crisis before the gap becomes too big to fill. "}]},{"children":[{"text":""}]},{"children":[{"text":""},{"type":"link","linkType":"custom","url":"https://www.unrealengine.com/en-US/blog/new-report-shows-high-demand-for-real-time-3d-skills-in-global-job-market","newTab":true,"children":[{"text":"A report commissioned by Unreal Engine"}]},{"text":" in 2019 revealed the demand for 3D graphics and real-time 3D skills was outpacing global job market growth by more than 10% and there were almost 34,000 job openings where real-time 3D skills were identified as being in demand across Europe alone. Our graduates who have developed skills like this are walking into highly paid and highly valued employment as their first job out of university. And there are many more stories like this across the live experience and entertainment industry. The demand is there, and we’re doing what we can to address that demand, though there needs to be more recognition and support."}]},{"children":[{"text":""}]},{"children":[{"text":"Of course, we can’t talk about the need to close the gap without recognising that this comes with wider costs – emphasis on costs, not cuts. Funding for training and education across all levels is needed. The most recent "},{"type":"link","linkType":"custom","url":"https://www.officeforstudents.org.uk/news-blog-and-events/press-and-media/funding-boost-puts-performing-arts-and-degree-apprenticeships-in-the-limelight/","newTab":true,"children":[{"text":"funding boost from Office for Students"}]},{"text":" is a welcome nod to the importance of specialist creative and technical  education such as ours but there needs to be more support to make the industry more inclusive. Any funding cuts will continue to build barriers that would put this in jeopardy."}]},{"children":[{"text":""}]},{"children":[{"text":"Nevertheless, we have a responsibility to put our industry in front of young people and shout about all the opportunities there are. We need to work harder to dispel the myths and misconceptions around the validity of careers in our industry, and lift the lid on how we create those extraordinary moments so many of us live for. Most of all, we need to show that these kinds of careers in live experience and entertainment production are achievable – and available right on their doorstep. "}]},{"children":[{"text":""}]},{"children":[{"text":"Our campus has welcomed the likes of Lady Gaga, Beyoncé, Netflix, Cirque du Soleil and the Arctic Monkeys. And it is all happening in Wakefield. Working with some of the biggest names might seem a pipedream to many young people, but here, there’s a range of jobs available that could bring them a step closer to turning the dream into a reality. "}]},{"children":[{"text":""}]},{"children":[{"text":"The talent shortage isn’t something we can fix overnight, but should be part of a long term plan to give our industry the spotlight it deserves, and ensure the UK remains a world leader in live experience and entertainment production. Production Park aims to be at the heart of this, shaping its future through education, innovation and collaboration."}]}],"excerpt":"The live industry is growing, but so is the gap in skills and talent. We need to put our industry in front of young people to raise awareness about the opportunities that are far too often ignored or misunderstood.","image":{"id":"644161e6e1f76673ec5e478c","alt":"The entire set for Beyonce's OTRII world tour was designed and built at Production Park","filename":"Beyonce.jpg","mimeType":"image/jpeg","filesize":3836460,"width":6899,"height":4585,"sizes":{"thumbnail":{"width":220,"height":220,"mimeType":"image/jpeg","filesize":13221,"filename":"Beyonce-220x220.jpg","url":"https://cms.productionpark.co.uk/media/Beyonce-220x220.jpg"},"xsmall":{"width":235,"height":160,"mimeType":"image/jpeg","filesize":10412,"filename":"Beyonce-235x160.jpg","url":"https://cms.productionpark.co.uk/media/Beyonce-235x160.jpg"},"small":{"width":285,"height":375,"mimeType":"image/jpeg","filesize":23972,"filename":"Beyonce-285x375.jpg","url":"https://cms.productionpark.co.uk/media/Beyonce-285x375.jpg"},"medium":{"width":360,"height":225,"mimeType":"image/jpeg","filesize":19838,"filename":"Beyonce-360x225.jpg","url":"https://cms.productionpark.co.uk/media/Beyonce-360x225.jpg"},"large":{"width":600,"height":390,"mimeType":"image/jpeg","filesize":44907,"filename":"Beyonce-600x390.jpg","url":"https://cms.productionpark.co.uk/media/Beyonce-600x390.jpg"},"post":{"width":600,"height":399,"mimeType":"image/jpeg","filesize":44900,"filename":"Beyonce-600x399.jpg","url":"https://cms.productionpark.co.uk/media/Beyonce-600x399.jpg"},"xlarge":{"width":835,"height":525,"mimeType":"image/jpeg","filesize":74954,"filename":"Beyonce-835x525.jpg","url":"https://cms.productionpark.co.uk/media/Beyonce-835x525.jpg"},"full":{"width":1920,"height":1080,"mimeType":"image/jpeg","filesize":244321,"filename":"Beyonce-1920x1080.jpg","url":"https://cms.productionpark.co.uk/media/Beyonce-1920x1080.jpg"},"fullMobile":{"width":1080,"height":1920,"mimeType":"image/jpeg","filesize":241550,"filename":"Beyonce-1080x1920.jpg","url":"https://cms.productionpark.co.uk/media/Beyonce-1080x1920.jpg"},"half":{"width":960,"height":1080,"mimeType":"image/jpeg","filesize":143097,"filename":"Beyonce-960x1080.jpg","url":"https://cms.productionpark.co.uk/media/Beyonce-960x1080.jpg"}},"createdAt":"2023-04-20T16:01:42.850Z","updatedAt":"2023-04-20T16:01:42.850Z","url":"https://cms.productionpark.co.uk/media/Beyonce.jpg"},"slug":"live-experience-talent-shortage","title":"The future is live: why now is the time to invest in live experience talent"},{"id":"6421b9c3bfdec68861f8d53c","meta":{"title":"Our recap of SXSW 2023 - what we learnt","description":"The Production Park team was at SXSW in Austin, Texas, an annual get together of all things music, art, film, tech and design.  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But while live stands at the top of the pyramid, we shouldn’t discount other types of experiences – technology represents the chance to both reach wider audiences and create more revenue streams."}]},{"children":[{"text":"There was a collective acceptance that we can reach audiences in three ways; live, real-time immersive digital, and then low-cost playback digital audiences. So from one ‘event’, we can reach more people. For instance, those unable to make the physical show due to access, locality or availability can experience a version of it through digital technology. Not only is this great for more audience engagement, it’s also good news for producers who can create with three price points across a much higher volume. "}]},{"children":[{"text":""}],"type":"upload","value":{"id":"6421beefbfdec68861f8d6b3","alt":"Featured Session: Popping the Web3 Bubble (L-R) Molly White and Gerrit De Vynk. 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There’s huge potential – Web 3 and 5G will change a lot of things, enabling a greater and more reliable transfer of data, but we’re not quite there yet. "}]},{"children":[{"text":"The next generation of technical talent","bold":true}]},{"children":[{"text":"A common realisation was that as exciting and emerging sectors grow, they gain audiences, users and investment, but eventually get to a point where there is no longer a real inflow of young talent. The 'do-ers' advance and no longer 'do', and the industry is left with a skills gap. So unless we develop pathways in which young people are not just participants in creative industries (think gaming and E-sports), but are interested and understand the viability of careers in them, then there's a risk of stagnation. "}]},{"children":[{"text":"The model we have at Production Park looks to address skills gaps the live experience and entertainment industry has long identified. Our approach of hands-on industry-led education focuses on internships and work opportunities during degree level study, meaning graduates begin their careers highly qualified and ready to hit the ground running."}]},{"children":[{"text":""}],"type":"upload","value":{"id":"6421bf4cbfdec68861f8d70c","alt":"Featured Session: How AI and the Metaverse will Shape Society, Ian Beacraft. 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However, it needs to think more strategically about supporting clusters and UK innovation to help tackle funding and research challenges. This is something that’s beginning to be addressed by R&D investment infrastructure like CoSTAR, but more support is needed."}]},{"children":[{"text":"Something Production Park is keen to influence and drive forward is a concert touring tax break. This would go a long way to redress the balance that the impact Covid-19 and Brexit has had on the industry, from migration and loss of UK talent, to increase in travel fees and administration. Other creative industries like film and TV have achieved sustained growth through the help of tax break schemes, and it’s time for us to follow."}]},{"children":[{"text":""}],"type":"upload","value":{"id":"6421bfb6bfdec68861f8d781","alt":"Featured Session: The Future of Entertainment and Immersive Experiences (L-R) Ted Schilowitz, Valerie Vacante. 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Identifying and developing VP workflows, together they are able to deliver virtual production at scale."}]},{"children":[{"text":"Neil Adams, managing director of Powerhouse said: “Together with the team at XPLOR and Rebel Digital we’ve been working tirelessly to test out the technology, understand the opportunities and continue to innovate so that we can now say that Yorkshire is at the epicentre of what we feel is a content revolution. "}]},{"children":[{"text":"“Additionally, the launch of our new VP services are about more than cost saving for clients; they’re about meeting the additional challenges brands face such as how to make shoots more sustainable – an area of production we’re passionate about and one key benefit we see of embracing virtual production.”"}]},{"children":[{"text":""}],"type":"upload","value":{"id":"6405b88f2006184bda241500","alt":"Testing virtual production workflows","filename":"Xplor Virtual Production_BTS Day 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It was a great experience for the team to adapt and blend expertise in live events with film production. "}]},{"type":"p","children":[{"text":"“We spent considerable time in planning with Tempo Productions before the week of filming. This included the most challenging aspect of designing an outdoor festival stage to sit within the parameters the arena-sized Studio 001 space, all while aiming for perfect camera angle positioning and the hosting of supporting artists – and all within budget."}]},{"type":"p","children":[{"text":"“For Tempo Productions, our ability to consult and create a unique offering that married both live events and film was something they wouldn’t have been able to find anywhere else.”"}]},{"type":"p","children":[{"text":"Bank of Dave (released 16th January 2023 on Netflix) stars Rory Kinnear (No Time to Die, Years and Years, Black Mirror, The Imitation Game, Skyfall). The film is based on real-life story about Burnley self-made millionaire Dave Fishwick, who set up his own community bank to help local people out during the 2008 financial crash, taking on the City of London to establish the first new British bank in 100 years."}]},{"type":"p","children":[{"text":"The scenes at the end show a fundraising concert for the bank that did happen in real-life – although Def Leppard weren’t actually on the bill. The film’s director Chris Foggin said: “We needed a big wonderful band to bring the film together at the end. And I have a wonderful friend called Adam Gardener who works at Universal Music […] and then all of a sudden there was this chance to go and meet them.” He continued: “We had one day filming and what they brought to it was just fantastic.”"}]},{"type":"p","children":[{"text":""},{"type":"link","linkType":"custom","url":"https://www.netflix.com/gb/title/81518575 ","newTab":true,"children":[{"text":"Watch now on Netflix here"}]},{"text":". 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